Branding is the process by which you try to become the first business a person thinks of when they consider buying goods or services in your category. If you can “own” a word in the public’s mind, you have a huge competitive advantage.Branding is the process by which you attempt to differentiate your business from [...]

You’ve probably heard it a thousand times; ‘the money is in your list’. But how do you grow your list so that you can begin making real money? The answer, give away a free Internet marketing book to new subscribers. People love free stuff and they like instant gratification. Provide your ebook in a downloadable [...]

Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response–i.e., actually getting leads and/or sales right now. That is almost always a foolish and even dangerous proposition. Small Business Branding Advertising and Marketing an Oxymoron? Unless you’re a ubiquitous consumer products company, the value of branding is far, far [...]

Sending out a monthly newsletter takes a good deal of effort. You need to determine your goals and how to measure them, prepare your mailing lists, develop content, and make sure everything is delivered correctly. Can you confidently say that you are generating justifiable revenue from this effort —or are you sending out a newsletter [...]