I’ve discovered one of the neatest little tools. It really is a goldmine in these tough times. I guess it would be even in good times.

This is one fo the secrets to increasing sales in a recession, and at any time.

How would you like to have a tool that shows you exactly how many people are looking for you, how they are looking for you, and assuming that you should capture X% of those you can tune up your sales and marketing until you capture at least that many. A scientific formula for your sales.

How Many People Are Looking for You . . . RIGHT NOW

I was talking with a small construction company owner just before Christmas. He absolutely swore no one was buying. He was lamenting at how the new home construction market had gone to hell in a handbasket when the real estate market crashed. And then he even said that Christmas is always the worst time of the year. So, he was saying that this month was the worst of even a really bad time.

Finding That There Were 13,000 Looking

However, when I used the tool that I mentioned above to show him that there were over 13,000 people right here in Kansas City looking for construction, remodeling, and any number of other ways people were looking for his services he was shocked. And then I told him that my rule of thumb is that we should be able to get in front of about 5% of those, 650. And then we went and did it.

And then there was the landscaper who said the same thing and I showed him that there were 2,000 people right in his neighborhood looking for landscaping right at Christmas when he told me no one was buying. And he Mary Kay Lady that increased her calls from 1 a year to 72 in the next two weeks.

OK, do I have your mouth watering yet?

The tool is Google Keyword Tool. Just get on Google and search for “Google Keyword Tool.”

Once you are on that page type in the words you believe that someone would use to search for what you do. Start with the obvious, how you describe what you do, then think what pain is your target market experiencing.Look for that. Then what solutions do you provide and type that in next.

If you are doing business only in your city or community be sure to add that description. Let’s use the landscaper, we might look for “landscaper Kansas City,” “landscaping Kansas City”, etc. However, before adding the geographic location you might use the tool to broaden your wording from landscaping and beyond. Google will give you more variation if you don’t type in the geographic location first. So expand your mind, and then add the geographic location to the most searched for words.

Although you could build a long list of words to type into the block all at once, don’t. If this would generate too big of a list Google has a tendency to drop some of the words without telling you. So, type in only 2-3 words at a time that are closely related. When you get that list, right at the bottom of that list Google will allow you to download that list into Excel. Do that. Use Excel to accumulate all of your lists.

Once you get your first list into Excel, rename it, save it as an Excel, or .xls file. Then cut and paste every new list into this list, or create groupings of search words into different tabs.

Google will tell you how many are searching for each word, and it will expand on the words you originally typed in to show you other ways people are searching for words similar to that word.

Now you know how people are looking for you and how many for each of those words. Use those words in your marketing materials, in your sales discussions because that’s what your customers are REALLY looking for, and that may not have been the way you thought people were looking, or you might have thought NO ONE was really looking. But I’d bet you are surprised at how many actually are, even in this recession.

Where are they? They Aren’t Calling ME

So, what do you do when you see that that many are looking but you are setting here . . . right now . . . without being able to reach anyone?

Marketing is a simple formula. It’s the number of people who get to see or hear your marketing message times the conversion rate of that message, and that tells you how many leads, calls, sign-ups, or whatever it is you want those people to do. Let’s say that you find that 1,000 people are searching for widget blocks. I typically assume that 5% should be obtainable. So, 1,000 x 5.0% = 50 people monthly.

And if you aren’t getting in front of that many people monthly, right now, that likely means that the way you’ve been reaching out with your marketing has been the wrong way or to the wrong people. The construction company above continued to market the way he had always marketed, pretty much just waiting for the word of mouth from his customers to bring him new clients. And that wasn’t bringing him anyone under the current conditions. Yet, Google told us that there were 13,000 right here looking for him. So, we had to find them.

As we looked there were lots more people looking for a remodeler than for “new home construction” or “contractor” or just plain “construction.” Maybe more people are fixing up older homes than building or buying new homes. So, my client did two things, he started sending mailers to older homes, and he also started a Google Adwords campaign focused on “remodeling” words, “remodeling,” “bath remodeling,” “kitchen remodeling,” “whole house remodeling”, and low and behold he got 43 responses at a time when he had sworn no one was calling. And I’d bet he’s the busiest construction company in the city.

So, find how people are looking for you, and how many?

About the Author:
Still having trouble finding where they are, or how to capture them?
Alan Boyer has just completed his new guide “How to double a business” even when others are losing business. Get your “Secrets to Double a Business Nearly Overnight” for free at http://www.leaders-perspective.com/Double-Your-Business.htm

Email marketing is the basic requirement of all online companies. There are infinite online companies in the world wide web and they have to deal with email marketing procedures. But there are a few online companies that have successfully been doing email marketing. Each of these online companies faces email marketing problems. Almost every online company needs email marketing solutions. Often online companies face problems, while emailing their promotional emails to the targeted customers. And, if you are armed with the right email marketing solutions, then never deviate from them.

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There are incidences that showcased on having relationship with a poor email marketing companies many online companies have lost their businesses. So, you need to learn from these incidences and use the learning, while you deal with your various email marketing issues. As much as possible, you should try to gain knowledge in email marketing fields. Concentrate on how to come up with the best results while you implement new email marketing solutions. Before you accept the handed over email marketing solutions from the email marketing company, you should check these solutions as well. Do some practical tests and then confirmed whether you should carry on with the project or not.

Email messaging is the only way of reaching to the wanted customer. It’s been fruitful for many existing online companies, and there is no doubt that you will be successful in this field. Have a pack of effective email marketing companies in your kitty and start with the desired email marketing projects. Thus, you should never try to deviate from your existing right and effective email marketing solutions.

Author: Lalita N.

What is Internet marketing strategy?

How vital is it in the operation of your Internet marketing business?

How will it affect your online business career?

Can it increase or decrease the volume of your site’s sales?

These are some of the questions where you would want a convincing answer. Online marketing is a huge marketplace—every aspect should be considered by every aspiring online marketer who wants to try their luck in this type of investment.

To begin with, Internet marketing is not a “pure luck” investment. Having a strategy in a certain endeavor eliminates the “luck factor” as the main driver in the success or failure of any Internet marketing business.

Internet marketing strategy is a detailed and methodical plan of action made by an entrepreneur to achieve success in his online business career. It is also considered to be a hypothesis that suggests the direction of an online business to fulfill its vision or goal and at the same time maximize the potential of the success of a business in the future. One of the advantages of an efficient internet marketing strategy is that it can enhance the entrepreneurs’ performance and help him establish good business environment in the future.

Keep in mind that the development of an efficient Internet marketing strategy is the key of your success in your online business. In order to succeed, you should create and design a strategic marketing plan that includes attractive and easy-to-navigate sites and high quality products. Each of the steps that you follow plays an essential role in your overall business strategy and must be developed to its maximum potential. If any of the steps will fail to fulfill its purpose, there is a slim chance of success for your online business.

Aside from the inclusion of well-established websites and products, you must treat your Internet marketing strategy as the final process of your automated business plan. It must include both short-term and long-term marketing strategies for you to succeed.

- Your short-term Internet marketing strategy includes things that will temporarily help your online business get a sudden boost of traffic. Though these strategies are essential to your overall marketing plan, these are just temporary traffic source and must not be heavily depended on. This may include short-term advertising goals, bulletin boards, and others.

- Your long-term strategy will provide you consistent stream of targeted traffic over time. Such strategy is expected to produce results through coming years. This may include content management, opt-in lists, and freebies.

In the creation and implementation of an efficient Internet marketing strategy, you must consider several things such as the following:

- Developing a high quality product must be an integral part of your marketing strategy. It includes making your products unique and should not invite competition with hundreds or thousands of other online businesses offering similar product. You must provide your clients exactly what they are looking for, which is a product that is needed and at the same time provide instant gratification.

- Formulating your marketing strategy has also something to do with your website. Your website must possess professional design, keyword-rich and interesting content, and several graphics and images. You must explain your products and at the same time convince your potential customers to purchase the product because they need it. The site content itself must persuade an individual to buy your product. To convince your readers and potential clients to make purchases on your site, make use of attractive headlines that catch their interests and build curiosity.

The creation and implementation of Internet marketing strategy is not as simple as some may think. It will undergo extensive researches and some series of test runs to determine if the strategy blends well with your system or not. If you found out that the strategy is not working on your advantage, change it. On the other hand, if it blends well to your online business system, then stay using it and further maximize its potential of giving success to your online marketing career.

If strategy is important to the military and to the financial community, then it is essential to your Internet marketing business. Do not start without any strategy at all or else—it is game over for your online marketing career.

About the Author:
Daniele, busy mum of three including a three months old baby, launched her successful internet home-based business with a Small amount of money and no experience.One lesson she learnt is you cannot fail with your Online Business if you have got the right tools.Get Your Free MP3 Audio about hidden online marketing secrets and explode your business now on http://www.bootlegmarketingsecrets.com